Selling Your Home

A Great Agent can save sellers money on preparing a house for sale.

Carpet Layer Fitter 

Sellers often spend time and money on items that aren’t the most important to buyers.  Let a Great Agent assist you in decided what needs to be done to ready a house for the market.

A Great Agent has contacts you can use: painters, carpet, tile, landscaping, organizing, staging, lighting, etc.  Consider painting for instance.  If you need to repaint your house, you can do it yourself, only if you are meticulous, or you can hire a painter.  There are lots of good painters that don’t charge an arm and a leg.  Get referrals from your friends.  Get estimates because they help you know what jobs should really cost.  The more people you speak with, the more informed you become.  Or, ask a Great Agents.  The Great Agent has been through this so many times before, that he or she already knows the painter you really need.

Cleaning – real cleaning – and de-cluttering don’t cost the seller that much, but they sure mean a lot to the buyers.  When a house is neat and clean, the buyer is able to focus on the house. They aren’t distracted by the items in the house; the collections; the stuff.  If the seller isn’t planning on moving any item, it should be gone before the house goes on the market.  Donate, sell, pack up or discard all the extra stuff.  This effort will make your home look larger and make it more valuable to a buyer.

Ask a Great Agent to give you a list, room by room, of what needs to be done to get your home ready to put on the market, then don’t allow the buyers to see it until it’s ready!

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A Great Agent can offer to list or auction your home!

You might not think of auctioning your home, but a Great Agent who can do both listings and auctions might recognize that an auction might net more money from the sale of your home.

Some people think auctions are just for distressed properties but actually those are the ones that won’t work out.  There’s usually no equity and the seller is not in a position to guarantee the mortgage.

We find that auctions are great for in-demand properties.  We are back to a market where we are seeing multiple offers.  Those houses could have brought more if they had been auctioned.  Some sellers tell us they have a list of people who want their home if they ever decide to sell.  They should auction their properties.

And there are estates, sometimes of hoarders, where the executors live out of town or are overwhelmed by the amount of personal property they must deal with.  A Great Agent can help with options such as an estate sale or an online only auction of the antiques and collectibles. Consider all the options before making a decision.  You will be a more informed seller.Glyphicon

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A Great Agent can help sellers with marketing strategies.

Marketing Strategy

It’s time well-spent sitting down with a Great Agent to strategize about the marketing of your home. 

What can be guessed about who the buyers going to be? 

What size family will most likely be looking for the home?

What age group?

What will draw them to the house? Or the area?  Schools, bus lines, gated community, condo living, acreage. 

Why did you buy this particular house?

What will be important to your buyers?

What are you willing to do to make it sell for the highest price?

What are you not willing to do?

Are your neighbors are negative or positive for your home?

Can negatives be addressed?

Where can we find the buyer living right now? Larger or smaller homes, condos, apartments, out-of-towners.

Why do they want to move?

Will they be working with an agent?

Will they be searching online?

Will they attend open houses?

The answers to these question and many more, help a great agent decide on how to market your home most effectively.  

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A Great Agent isn’t satisfied with just taking pictures.

Modern KitchenGreat Agents spend the extra time and effort to take great photos.  It takes more time but it’s worth it to make the property look its best. 

When a Great Agent takes marketing photos of your house, you won’t see dirty dishes in the sink, items all over the countertops, the commode lid open, the beds unmade, pictures on the wall crooked, clothing hanging on chairs, the pet sleeping on the sofa, objectionable posters in the bedrooms, toys all over the living room or bikes lying in the yard.

Some agents hire companies to do virtual tours, while a Great Agent takes their own virtual tour photos so there is control over what gets shown and what doesn’t get shown.  There is consideration given to lighting and angles and framing the best shots.

If you want a good laugh, just look at some of the marketing photos online.  Some make you dizzy because they use a fish eye lens or take panoramic photos.  Some are fuzzy.  Some show the house to be a mess.  Wouldn’t that seller be better off without the photos, or better yet with a Great Agent?

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Forget Everything You Knew About Real Estate! It’s All Changed!

From the older seller’s viewpoint, imagine how different things are today than they were even 20 years ago.  The seller now has to be concerned with so many issues that weren’t in play 20 years ago.  We have radon, the odorless, colorless gas.  Try to convince a seller why they have to mitigate something they cannot see.  There might be lead-based paint in the home they have lived in for many years without a problem.  Their children are fine so they wonder why another family would be concerned. Mold has become such an ominous organism, but have always had mold.  There is probably not a house in our area without mold, but buyers now hire inspectors to search for such organisms.  Electromagnetic fields are now an issue.  Those big power lines on the easement that gave the seller’s children such a great place to play, now loom over the yard like a monster in the eyes of the buyers.  The older seller has been very diligent in keeping things in working order, but the buyer wonders why things haven’t been updated.  Why replace a light fixture, carpet, toilet, appliances or windows that still work!?

From the younger buyers’ perspectives, they want a “green” energy-efficient home with low maintenance inside and out. They probably hate all carpeting and prefer nice hard floor, whether natural or not. They hate wallpaper and don’t want to spend their time upgrading or restoring houses.  They want their children to be able to play in a safely-enclosed yard; not to run the fields and play in the woods.  They want to live close to work and schools; not having to commute and waste gasoline driving back and forth. They probably both work. Their children are the center of their world. The house is just shelter.

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Phases of a Home Sale

Selling a home?

  • Interview - agency, the Big Picture, urgency, previous homeowners, renters, lifestyle, furniture, style, colors, condition, area, price range, age of home, amount of yard, children, pets, proximity to work/relatives/schools, ability to paint/repair/maintain
  • Financing – assets, liabilities, child support, loan program options, cash available, issues such as bankruptcy, marital status, job stability,
  • Showings – The Triangle, selection, narrowing it down, refocusing
  • Research prior to offer – market conditions, disclosures, repairs/estimates, tax assessment, the one with the most information wins
  • Offer prep – negotiating strategies, appliances, warranties, seller concessions, deposit money, signatures
  • Negotiating – timing, offer presentation, counter-offers
  • Inspections – cost, choosing wisely, home inspector, termite, radon, lead-based paint, mold, environmental, structural
  • Renegotiating – repairs, $, release
  • Details – repairs, appraisal, survey, liens, title issues, walk-thru, insurance, utilities, keys, possession
  • Closing – review of docs, tax pro-rations, charges to buyers and sellers, warranties, owner’s title


My Goal: To find the buyers a home they will love coming home to every day!

For The Rest of Our Lives….I’m there for the homeowners as a resource!

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Tips to Save Energy and Add Value

When it comes to energy efficiency, look for smart features and expertise to help you save energy and money and add value to your home.

1. Begin with a Right-Sized Home.

If the home you buy is simply too large for you or your family’s needs or plans, you stand a good chance of wasting energy through excessive heating and cooling costs. If it’s too small, you’ll feel cramped and uncomfortable. It’s a big investment, so seek balance and buy it “right” from the outset. 

2. Purchase Energy Star Appliances Such as Your TV, Dishwasher, Washer and Dryer, and Microwave.

And especially the refrigerator, as it alone contributes about 10 percent of the energy use in a home. Also, unplug electronics not in use or turn off power strips to avoid phantom charges. 

3. Install Efficient Lighting Such as Compact Flourescent (CLF) or LED Bulbs in Every Fixture.

Lighting accounts for about 6 percent of an energy bill each year.

4. Get an Energy Audit and Have Tests Performed to Identify Ways of Improving Your Efficiency.

You can always upgrade your heating, ventilation, and air conditioning (HVAC) system as well as your thermal envelope, which includes insulation, windows, and doors  and the seals or weather stripping around them. Visit energy.gov/energytips for more tips.

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