Marketing Your Home

Your home is immediately listed on the Multiple Listing Service which updates a daily catalog of homes for sale through its member brokers and an on-line computer network, available to its members, with photos and descriptions of all listed properties. We personally submit a photo and the descriptive elements of your home to ensure that you have the best possible representation on the MLS.

All of our property listings are online under Featured Listings on our website as well as on all local websites that subscribe to the Multiple Listing Service. Current research from the National Association of Realtors indicates that more than 80% of home buyers now begin the buying process online. Our website includes the most advanced tools available, including Active Maps and automatic email notifications, to give buyers the most reason to keep coming back.

Immediately our distinctive'For Sale' sign is placed on your property along with a brochure box containing photo/property information flyers.


7 Tips for Staging Your Home


By: G. M. Filisko


Published: March 19, 2010


Make your home warm and inviting to boost your home’s value and speed up the sale process.


1. Start with a clean slate

Before you can worry about where to place furniture and which wall hanging should go where, each room in your home must be spotless. Do a thorough cleaning right down to the nitpicky details like wiping down light switch covers. Deep clean and deodorize carpets and window coverings.

2. Stow away your clutter

It’s harder for buyers to picture themselves in your home when they’re looking at your family photos, collectibles, and knickknacks. Pack up all your personal decorations. However, don’t make spaces like mantles and coffee and end tables barren. Leave three items of varying heights on each surface, suggests Barb Schwarz of in Concord, Pa. For example, place a lamp, a small plant, and a book on an end table.

3. Scale back on your furniture

When a room is packed with furniture, it looks smaller, which will make buyers think your home is less valuable than it is. Make sure buyers appreciate the size of each room by removing one or two pieces of furniture. If you have an eat-in dining area, using a small table and chair set makes the area seem bigger.

4. Rethink your furniture placement

Highlight the flow of your rooms by arranging the furniture to guide buyers from one room to another. In each room, create a focal point on the farthest wall from the doorway and arrange the other pieces of furniture in a triangle around the focal point, advises Schwarz. In the bedroom, the bed should be the focal point. In the living room, it may be the fireplace, and your couch and sofa can form the triangle in front of it.

5. Add color to brighten your rooms

Brush on a fresh coat of warm, neutral-color paint in each room. Ask your real estate agent for help choosing the right shade. Then accessorize. Adding a vibrant afghan, throw, or accent pillows for the couch will jazz up a muted living room, as will a healthy plant or a bright vase on your mantle. High-wattage bulbs in your light fixtures will also brighten up rooms and basements.

6. Set the scene

Lay logs in the fireplace, and set your dining room table with dishes and a centerpiece of fresh fruit or flowers. Create other vignettes throughout the home—such as a chess game in progress—to help buyers envision living there. Replace heavy curtains with sheer ones that let in more light.

Make your bathrooms feel luxurious by adding a new shower curtain, towels, and fancy guest soaps (after you put all your personal toiletry items are out of sight). Judiciously add subtle potpourri, scented candles, or boil water with a bit of vanilla mixed in. If you have pets, clean bedding frequently and spray an odor remover before each showing.

7. Make the entrance grand

Mow your lawn and trim your hedges, and turn on the sprinklers for 30 minutes before showings to make your lawn sparkle. If flowers or plants don’t surround your home’s entrance, add a pot of bright flowers. Top it all off by buying a new doormat and adding a seasonal wreath to your front door.

Top 10 Ways to Enhance Your Home's Curb Appeal

From HGTV and Fran Evola


Make buyers or your neighbors say “Wow!” before they're even through your door with these 10 tips:


#1: Spruce Up Your Lawn

You only have one chance to make a first impression on buyers, and you don't want to make it with a patchy, unkempt lawn. Before putting your home on the market, take some time to whip your yard into shape. Do as much as you can based on your budget and timeline: If you're stretched for cash, start by keeping the lawn mowed, raking up leaves and pulling weeds. If you can fit it in your budget, have your soil tested for any chemicals needed to promote healthy grass and reseed bad areas.  Trimming your shrubs and trees is another low cost improvement.


#2: Clean and Declutter

The fundamental rules of staging also apply to your home's exterior. You want buyers to focus on your home -- not your lawnmower, the kids' toys or your extensive collection of lawn ornaments -- so these distracting items should be stowed out of sight before you show your home. Once the clutter is cleared away, your next objective is a spick-and-span exterior. Remove grime and cobwebs by pressure washing your home's siding, and clean your windows inside and out. The windows are the eyes to the soul of the home.


#3: Add a Focal Point

A tidy lawn will impress homebuyers, but a vibrant lawn will really wow them. Adding colorful flowers and plants is one great way to make an average yard pop. For an easy, inexpensive fix, install flower boxes in your windows or place low-maintenance, potted plants around your front door. If you have a green thumb, look into attractive perennials and evergreens that thrive in your region. Besides adding flowers, you can also liven up your landscaping by incorporating eye-catching accent pieces, such as a water feature or an arbor.


#4: Refresh With Paint

If your home's exterior looks a little dull, a fresh coat of paint can work wonders. Be sure to choose colors wisely: Muted, earth tones are usually a safe bet, but you should take a drive around your neighborhood to see what's standard. If you don't have the time or money to paint the entire house, freshen it up and add a splash of color by painting the shutters, trim and railings.


#5: Light It Up

Not only can outdoor lighting highlight your home's best features, it can also provide safety and security at night, a feature potential homebuyers will appreciate if they tour your home after dark. Landscape lighting used to be difficult and expensive to set up and maintain, but pre-packaged lighting kits now cost as little as $40 and only take an hour or two to install. Consider adding decorative lighting along walkways or flood lights over entrance areas to brighten up your home.


#6: Focus on the Front Door

If you want to get potential buyers through your door, your front entry should be the main focal point of your home's exterior. A new door can be a great investment, but you can also make a dramatic difference just by adding a fresh coat of paint to your existing door. A vivid red or blue that stands out against the rest of your home can really create an eye-catching entrance. Complete the look with a new welcome mat, a seasonal wreath and a new or freshly polished doorknob.


#7: Home in on Details

If the thought of overhauling your home's exterior sounds overwhelming, take a deep breath and find comfort in this: Many of the most effective ways to add curb appeal to your home are both easy and budget-friendly. Small updates like a new mailbox, distinctive house numbers or stylish door hardware can make a big difference in your home's exterior appearance. When choosing these items, make sure they complement the style of your home for a pulled-together look.


#8: Inspect Your Gutters

While you probably won't find homebuyers oohing and ahhing over your well-maintained gutters and downspouts, these features do send an important message about the rest of your home. If your gutters are overflowing with leaves and other debris, buyers will think you've slacked off on interior maintenance as well. Gutters that are in good shape may just need a thorough cleaning, patching and rehanging, but if you notice signs of water damage or mold on your home's exterior, your gutters may need replacing. Consider vinyl gutters, which are an inexpensive, DIY-friendly option, or galvanized steel gutters, a trusted choice for their durability.


#9: Address Driveway and Walkways

Often overlooked by sellers, driveways and walkways play the crucial role of leading buyers to your front door, effectively setting the tone for every tour of your home. At minimum, you'll want to repair cracks in your driveways and walkways to make a good first impression. If you have cash leftover, consider upgrading typical asphalt with a higher-end material, such as stone or brick pavers.


#10: Restore the Roof

Your roof is the most important part of your home's weatherproofing and insulation system, but it's also a crucial element of your home's exterior appearance, and buyers will notice if it's in bad shape. Start by replacing or repairing missing and broken shingles -- not only do these look shabby, but they expose your roof to water damage and rot. Roofs generally last 12 to 20 years, so if yours is nearing the end of its lifespan, consider replacing it. Composite asphalt shingles are the most commonly used roofing material, but wood or clay shingles offer a unique, higher-end look.  There are also companies that will treat your shingles if you have those ugly black stains on them.


Be a good neighbor.  If you have an elderly neighbor, considering doing a couple of these items for him or her, or offer to assist them with the chore of their choice.


Fran Evola, owner of Real Estate Unlimited, is always available to consult with you on how to improve your curb appeal.  812-288-6080

What's the big deal about Curb Appeal?

Who cares?  The buyers!

Buyers or their agents are wading through listings trying to decide which ones to take a look at in person. There's a lot of competition out there,

Two factors really make a difference in whether or not you get an appointment or not:

                1. Your photos and virtual tour

                2. Your comments or remarks

The inside of your home and backyard could be right out of "Better Homes & Gardens," but if the front photo doesn't catch the attention, the buyers may not even look at the other photos or comments.

Drive by your home. Pretend you are the buyer. Are the trees or shrubs blocking your view? Is the front entrance inviting and clean? Are the windows spotless? Are all the blinds and drapes closed, making the house seem unwelcoming? Is the trash can in full view? Are there toys, bikes, or other items in the yard?

Now, drive by the competition.

Fran Evola, owner of Real Estate Unlimited, is always available to consult with you on how to improve your curb appeal.  812-288-6080


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